den aviary | hello

We are experts in digital, email, and database marketing.

Is that all you needed to know?! Great! Then let's get to work.


Want to know more? Then mouse around a bit... meet our team, see our capabilities,
and learn how we work and how we play.

all work (and some play)

We've been lucky to work with some pretty great clients

Case Study 01

Sirva (Allied Van Lines / North American Van Lines) asked Den Aviary to design, develop and implement an email program with the goal of increasing incremental revenue and brand affinity.

Den Aviary developed and implemented a triggered email program strategy that services the customer throughout their pre-move lifecycle, including a lead management campaign that is integrated with Sirva's lead management database. A series of tests were conducted during each phase of the test to determine the most engaging timing and content of each message prior to their move date, based on the distance to their destination, dwelling type, income, and location.

Additionally, Den Aviary executed a full migration from multiple ESP's to a new ExactTarget account in less than 4 days.

Den Aviary serves as Sirva's full-service email marketing team and has created a triggered series of lead management emails.

A series of post-booking cross-sell emails have provided a significant lift in incremental revenue through the use of affiliate offers and moving supply materials.

Case Study 02

Cengage tasked Den Aviary with evaluating their existing email program potential and helping to solve ongoing deliverability challenges

Prior to CengageBrain's busiest campaign season, Den Aviary implemented an extensive multivariate test in conjunction with an analysis project to determine a segmentation and communication strategy for their program going forward. This resulted in being retained to build out the program, including automation of data into ExactTarget, triggered awareness and cross-sell campaigns, re-engagement programs and a more efficient process for ad-hoc sends.

CengageBrain's existing and targeted customer base consists of mainly .edu and what appear to be private domain addresses. Due to high bouncing and complaint rates, Den Aviary implemented a resting strategy that included daily mx record requests to determine the receiving server prior to send. This allowed for a more robust and comprehensive resting solution.

Following the test and analysis of the Back to School campaign, Den Aviary designed and implemented an automated awareness and reengagement message flow that has doubled open rates on promotional campaigns leading up to their Fall Back to School program.

Den Aviary also implemented a resting strategy in conjunction with the reengagement program that has resulted in average delivery rates from 85% to 98%.

Case Study 03 was looking for a way to invigorate engagement with its consumer base by deploying an email that retargets consumers that have expressed an interest in a particular vehicle. The idea was to build a process that recreated a user's initial vehicle search, recreate it and select additional similar vehicles to display in the email. This all needed to be built without the use of an API or similar devices that can easily deliver and manipulate data.

Invictus Digital collaborated with Den Aviary to build the intelligence and business rules that drive the recreation of the initial vehicle search. We then built processes that pulled data from the client, performed all of the intelligence, provided results back to the email platform, merged those results with the correct email versions and sent the email.

Due to the volume of data and amount of data processing needed to recreate certain user search criteria we developed a process that would run on cloud servers instead of the email service platform.

The final deliverable to the client produced emails that effectively engaged their consumer base 500% better than the previous email. We have also tuned the program to complete all data processing in half the time compared to the initial run.

digital intelligence

what we can do for you

Email Marketing

Strategic Development
Programming and Execution
Analysis and Optimization

Website Optimization

Architecture and Design
Usability Analysis

Advanced Analytics

Predictive Modeling

Search Marketing


meet the team

(roll over the faces below)

Leif Hanson


Professional bit tinkerer for nearly 20 years who's current obsessions include Ruby, Amazon Web Services, and R.

LIKES: Whisk[e]y / BBQ / Six 28 hour days

Andrew Bullock

CTO, VP of Technology

10 years of email development, data modeling, segmentation and process automation with various CRM/MRM/ESP packages.

LIKES: The Cubs / Dark Beers / Vegemite

Jason Sisley

Founder, President

Founder & president with 12 years of digital/email marketing experience with some of the world's largest brands.

LIKES: Good Beer / Great Whiskey / Arsenal F.C.

Brent Hartings

VP of Email Operations

7 years of client and agency side email operations experience. Old business cards from Groupon, CareerBuilder, and Havas.

LIKES: Burritos / Cincinnati Reds / Cutting Footloose

Allison Ardolino

Director of Account Management

Account Director with a knack for getting projects done and the passion to give the client what they want.

LIKES: Dancing / Small Dogs / Buying unnecessary things at Target

Kevin Gales

COO, VP of Business Development

Database, email and digital marketing veteran with 20 years experience on both the client side and consulting sides of the table.

LIKES: Good Whiskey / Good Football / Good Music

Kent Henderson


Accomplished Creative Director & designer with a passion for well executed, technologically-savvy and smart ideas.

LIKES: Old-school printmaking / Giant Dogs / Sad Songs


noteworthy news

Profile #01
  • 07-03-2013
    File under:
  • #team
  • #profile
  • #faves

Frequency: Email others as you wish to be emailed.

I'm increasingly wary of any company that "auto" subscribes me to email promotions without first asking, or at the least using my previous engagement metrics, to determine how relevant they are to me. In most cases, a company's emails are the most frequent I will interact with that company and bombarding me with everything you've got to offer reminds me a lot of a sales associate that follows you around the store asking if you need help with every stop you make. I'm more likely to leave the store empty-handed, or to bluntly ask for a little distance, than to pick up one of every recommendation.

Email marketing is still considered a cost effective tool for engaging with your loyal customers, but that doesn't give you the right to abuse it. It's easy to lose them (hopefully at the click of their mouse), so make sure you're losing email subscribers because they no longer have a need for your product or service, not because you're bombarding them.

By my last count, the average number of emails I receive from any single retailer in a given week is at least 4. Between the actual email I signed up for, the recommendation based on items on their site I viewed, the product I abandoned in my shopping cart, the discount, free shipping notice, etc., that's a lot to sort through. And when you consider that we're dealing with an increasingly crowded inbox to start, it can be downright confusing.

Then, you layer in a new series of emails for either a new product or new service offered... I'm getting annoyed just thinking about it.

Combine messages. If you've got enough discount ideas (free shipping, 20% off), combine those messages. A single email with the cost saving enticements is likely going to interest me more than multiple messages. For me, free shipping may not be much of an enticement if the store is within walking distance. For others, maybe it is the most important. Point is, just as email marketing gives you an opportunity to speak to your loyal customers all at once, let them choose what is most important.

Give me a break (or properly set the expectation). With daily deal senders changing what is acceptable in terms of email frequency, don't try to compete if that's not your game. The term "daily deal" already sets the expectation up front, so if you're not one of them, I'm not going to like it if you take liberties and assume I'm ok with you sending me a daily email. Give your customers a break, even if for a day in between emails. Whatever you set your frequency at, stick to it and set that expectation up front. Any deviation from this should be a mind-blowing deal. Otherwise, I'm likely to dismiss the mind-blowing deal or overlook it because I know I'm going to hear from you tomorrow, too.

Ask for permission when a new email promotion is created. If you've got a new email promotion for either new products or services and you think it's relevant to me (I'm assuming you're at least using past engagement metrics to determine this), just ask. Announce the new promotion, product or service to your customers through a single message, but tell them how they can shut it down. Not having a message wasted on those that legitimately aren't interested isn't a bad thing. They'll tell you and they'll appreciate being asked.

I know some of these are a hard sell because there is a real shot at lost revenue by making it so easy to declare disinterest. But as marketers, we've got an obligation to our customers. Short term thinking can damage your credibility and, once all of the dust settles after the holidays, the ones that set the expectation up front, honored it and listened to their customers are going to stand above the rest.

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